Client management
Creative management
Brand audit
Survey development
Deck development & narrative
Live presentation
Whiskeysmith launched their brand in October 2021 with a new and unique type of product: a flavored whiskey infused with real, high quality, and intentional ingredients.
As a new spirits brand pushing the boundaries with craft-first infused whiskey, Whiskeysmith has the opportunity to be a castle on the hill for flavored whiskeys in a persistently old-fashioned category.
Founded in duality.
Whiskey-first product.
Dress it up, dress it down.
Experience the unexpected pairings.
75% of people are making cocktails at home, with the pandemic turning bartending into a long-lasting hobby.
Many Millennials curate memorable moments around new experiences, especially when it comes to trying new drinks.
"Eventsmiths": Party starters who are not only frequenting bars but also feel empowered to host. They’re versatile – able to go out and party and able to stay in and make magic at home.
Founded in duality.
Whiskey-first product.
Dress it up, dress it down.
Experience the unexpected pairings.
75% of people are making cocktails at home, with the pandemic turning bartending into a long-lasting hobby.
"Eventsmiths": Party starters discovering new drinks in a world where they’re frequenting bars and feel empowered to host.
"Eventsmiths": Party starters who are not only frequenting bars but also feel empowered to host. They’re versatile – able to go out and party and able to stay in and make magic at home.
Many Millennials curate memorable moments around new experiences, especially when it comes to trying new drinks.
Moments spent with friends are some of the most cherished ones.
To "Own the Unexpected", Whiskeysmith will launch a hashtag campaign on Instagram Reels & TikTok calling on friends to upload a video of their unexpected best friend relationship.
Winners will receive limited edition flight kits highlighting the whiskey’s unique flavors and unexpected cocktail pairings so that besties can make more moments with Whiskeysmith in mind.
Moments spent with friends are some of the most cherished ones.
To "Own the Unexpected", Whiskeysmith will launch a hashtag campaign on Instagram Reels & TikTok calling on friends to upload a video of their unexpected best friend relationship.
Winners will receive limited edition flight kits highlighting the whiskey’s unique flavors and unexpected cocktail pairings so that besties can make more moments with Whiskeysmith in mind.
Whiskeysmith will “crash” real estate open houses with cocktails made by a live bartender, food, and games that showcase the liquor’s hosting potential in the Eventsmith's ideal home setup.
Those who close on the participating homes will receive a housewarming gift complete with a cocktail kit, their favorite Whiskeysmith flavors, and other assorted merchandise to help them unleash their inner host.
Whiskeysmith will “crash” real estate open houses with cocktails made by a live bartender, food, and games that showcase the liquor’s hosting potential in the Eventsmith's ideal home setup.
Those who close on the participating homes will receive a housewarming gift complete with a cocktail kit, their favorite Whiskeysmith flavors, and other assorted merchandise to help them unleash their inner host.
The stakes: one of the most important nights of your life.
Whiskeysmith will launch a competition requiring participants to send them a video explaining why they’re an unexpected pairing.
One lucky couple will win a free catered bar and bespoke photobooth for their nuptials.
Whiskeysmith will, once again, be able to flavor the moment.
The stakes: one of the most important nights of your life.
Whiskeysmith will launch a competition requiring participants to send them a video explaining why they’re an unexpected pairing.
One lucky couple will win a free catered bar and bespoke photobooth for their nuptials.
Whiskeysmith will, once again, be able to flavor the moment.
