Create a typographically-led campaign based upon or expanding the Articles of the Universal Declaration of Human Rights as a call to action or awareness.

My role:

Timeline development
Project management
Background research
Brief writing
Script writing

Strategic context:

The Universal Declaration of Human Rights was published in 1948 by the United Nations General Assembly to outline the rights and freedoms of all human beings.

An unfortunate fact:

Cricket hasn't been included in the Olympics since the year 1900.

So:

We looked to the local Organizing Committee of the 2028 LA games as the ones we needed to convince to bring cricket back to the Olympics.

We need to:

Prove that there’s an untapped appetite for cricket in the City of Angels and the country as a whole.

Our strategy:

Hold a definitive cricket competition to induce excitement for the sport.

Article 14 defines the rights of refugees:

"Everyone has the right to seek and to enjoy in other countries asylum from persecution."

We noticed that something is missing.

Where do climate refugees fit in?

The truth is:

Climate refugees are routinely overlooked in the mainstream conversation about refugee crises around the world.

Definition of refugee in the UDHR, Article 14:
"Everyone has the right to seek and to enjoy in other countries asylum from persecution."

Not all refugees are fleeing persecution. Many are fleeing the harsh effects of climate change.

The team:

Kevin Nguyen, strategist

Kaz Bani, creative brand manager

Jay Do, art director‍

Craig Kissoon, copywriter

Pareesa Khwaja, experience designer