Timeline development
Market research
Creative management
Mockup production
Deck development & narrative
Live presentation
Although Cricket is the #2 spectator sport in the world, held the #3 most watched sporting event ever, and has the #4 biggest sports league in the world, it isn't a mainstay in American sports culture.
Cricket hasn't been included in the Olympics since the year 1900.
We looked to the local Organizing Committee of the 2028 LA games as the ones we needed to convince to bring cricket back to the Olympics.
Prove that there’s an untapped appetite for cricket in the City of Angels and the country as a whole.
Hold a definitive cricket competition to induce excitement for the sport.
Cricket hasn't been included in the Olympics since the year 1900.
We looked to the local Organizing Committee of the 2028 LA games as the ones we needed to convince to bring cricket back to the Olympics.
Hold a definitive cricket competition to induce excitement for the sport.
Prove that there’s an untapped appetite for cricket in the City of Angels and the country as a whole.
A T20 Cricket tournament hosted at Sofi Stadium, Los Angeles.
The LA Cricket Open will serve as a test case to showcase the untapped popularity of cricket in the U.S. leading up to the 2028 Olympic games.
The Open will include men’s and women’s national teams from the top 5 cricket countries in the world, plus the U.S. host teams.
The event will be streamed via YouTube Live to maximize its accessibility to a global audience without any restrictions or paywalls.
We’ll use OOH in high foot traffic areas and programmatic taxi ads to promote the event and generate hype for the hometown team.
These banners will highlight star players, which drive loyalty and anticipation among sports fans.
↓ Click to see OOH proofs of concept
To set the stage for 2028, banners at SoFi Stadium display a call to action to cricket fans by leading to a digital petition.
The LA Cricket Open will also facilitate partnerships between participating teams and local schools by donating equipment to promote the sport at a local level.
A T20 Cricket tournament hosted at Sofi Stadium, Los Angeles.
The LA Cricket Open will serve as a test case to showcase the untapped popularity of cricket in the U.S. leading up to the 2028 Olympic games.
The Open will include men’s and women’s national teams from the top 5 cricket countries in the world, plus the U.S. host teams.
The event will be streamed via YouTube Live to maximize its accessibility to a global audience without any restrictions or paywalls.
We’ll use OOH in high foot traffic areas and programmatic taxi ads to promote the event and generate hype for the hometown team.
These banners will highlight star players, which drive loyalty and anticipation among sports fans.
← Click to see OOH proofs of concept
Facebook, ESPN, and even Waze are all platforms that our potential Cricket Open attendees are likely to frequent.
To set the stage for 2028, banners at SoFi Stadium display a call to action to cricket fans by leading to a digital petition.
The LA Cricket Open will also facilitate partnerships between participating teams and local schools by donating equipment to promote the sport at a local level.
Stephon Jacob, strategist
Jessica Rhee, experience designer
Myles Alston, art director
Corey Hambley, copywriter
